Rachmeler Design
Say hello to the latest offering from acclaimed pastry chef Jocelyn Dubuke, of Jardi Chocolates. Atlanta Candy Kitchen, embodies sweet moments and childhood nostalgia through hand-crafted confections in the heart of Atlanta.
When launching a sister brand, clear definitions of market and style are crucial.
The only similarity Jardi Chocolates and Atlanta Candy Kitchen share is chef Jocelyn's commitment to quality.
Where Jardi Chocolates is European and high-end, Atlanta Candy Kitchen is classic American and homey.
Pairing classic Americana with classic Atlanta, the identity infuses a sweet-tasting color palette with Atlanta's iconic ferris wheel.
The shape, inspired by ephemera and vintage signage, combined with a geometric font and candied ferris wheel gives the identity both a modern and classic feel.
