Community Burger

A new casual burger joint whose biggest challenge: how to stand out in a saturated market?

Brand Design

illustration

Menu design

apparel design

Content creation

Appeal to Moms

The initial brand workshop illuminated the importance to the founders of family and community, and of serving quality food.

To overcome the connotations of unhealthy and low-quality and be seen as fast casual rather than fast food, we knew we had to talk to moms.

Brand Guide spread

Identity

When it comes to household decisions regarding children and food, moms are more often the decision-makers. "Clean" and "simple" were critical to the identity, as we wanted to convey a clean environment and simple, high-quality, tasty food.

The fun, happy 4-color palette is rooted in midcentury nostalgia (a "simpler" time). The original, monowidth font was inspired by people on signs (like crosswalks) and designed to stamp neatly.

Community Burger outdoor patio.

Community Burger logo neon light as restaurant decor.

Community Burger Giving Hands neon light as restaurant decor. Interior design: Lindsay Denman. Photo credits for restaurant photos: Adam Komich.

Menu Design

Using the custom alphabet and illustrations makes the Community Burger menu easy to navigate and focused color blocks cue customers to the main features: burgers and cocktails.

Front of Menu: Food!

Back of Menu: Drinks & Shakes

Social Content

People eat with their eyes before their mouths. Regular, quality social content is crucial. (I had a lot of fun with this).

The initial 9-grid was designed as a destination for customers during the grand opening campaign. Additional headers were created business pages.

Apparel

T-shirts, trucker hats and beanies designed for both the staff and regulars.

Staff and merch t-shirts.

Community Burger cap.

Collateral

Takeaways, giveaways and merch! Oh my!

Bounce back cards in many different flavors.

Referral Bonus Cards: Get a referral bonus when your friends get hired.

Community Cash Cards: Redeem for a free [insert item here]

Start Off Right Cards: Redeem for a free starter with any meal.

Every ticket earns a token that can be used to donate a portion of your meal to one of the 3 charities Community Burger is supporting that month, thanks to their custom plinko game.