Case study for UX research and design of grade school registration site.
UX Research
Brand Strategy
Visual Design
Illustration
Registering a child for school for the first time brings a mix of emotions for parents. Feeling range from joy, pride, and worry as their child reaches this milestone and grows up.
Above all, parents want their child to have a positive experience and have high expectations of the school.
The current site takes an hour on average to complete. Let’s reduce the time it takes to complete through an intuitive user experience.
The current site is laborious. Let’s bring the fun back to going back to school by creating a positive, fun and visually interesting platform.
Case study for UX research and design of grade school registration site.
A lack of hierarchy and helpful wayfinding make the current website tedious to use.
Users are busy. They want to the whole process to take less time (currently takes up to 1 hour), and the ability to scroll between sections versus individual pages (currently 26). Competitive analysis helped to identify gaps in current sites and apps.
Current location and naming of certain information does not meet users expectations.
Users are busy. They want to the whole process to take less time (currently takes up to 1 hour), and the ability to scroll between sections versus individual pages (currently 26). Competitive analysis helped to identify gaps in current sites and apps.
According to census data, moms and caregivers are predominantly women, even in dual-income and single-parent situations.
School administrators reviewing and approving applications often have to work over summer break to field questions and late registrations due to confusion.
The primary focus was how the site would flow with the updated tabbed subnavigation.
User research illuminated 4 key areas of opportunity / improvement for school registration platforms.
Fun, Engaging Colors
Easy-to-Access Information
Addition of Wayfinding
Intuitive File Upload
.png)
Color palette is inspired by children’s toy and clothing brands, energetic, warm primary and secondary palettes. The layout and graphic elements are inspired by building blocks, simple geometric shapes that stack neatly.
The personalized experience instills trust and comfort in the user. Immediately following are the student profiles. Research gleaned that users want to easily access individual user profiles on the home screen.
Existing platforms require users to scroll through the questionnaire in consecutive order, a pain point for users. A submenu sidebar was added to allow users to scroll between sections.
Finally, file upload is included in the user experience, versus requiring a 3rd party platform. User testing illustrated that users would like the button to live in context in the student’s profile.
Click the image at right to open up the live prototype illustrating how to upload a file to Kimi's Profile.
Continued evolution of brand identity visual language
Student/Parent Homework portal
Grades / Records portal
Direct messaging with student’s teacher
