Rachmeler Design
Gracious Plenty, a well-known and favorite brunch and lunch spot among locals, needed of a visual identity.
Brand Design
illustration
Menu design
apparel design
environmental wayfinding
Famous for her scratch-made biscuits, the new identity centered around a key character—Biscuit Man—and his cast of take-home characters.
These characters, hazy from getting baked, encourage others to to join the sunny, easy-like-Sunday-morning party.
Deeply inspired by the casual cool of California in '70s, the goal is marry the current aesthetic—soft, eclectic and cozy—with a modern interpretation of the '70s as a central theme.
Leading customers from the parking lot behind the building are the Biscuit Man and his crew guiding you to the front door.
T-shirts, trucker hats and beanies designed for both the staff and regulars.
Who doesn't love stickers? Stickers appeal to people of all ages, similar to the broad appeal of Gracious Plenty.
