Gracious Plenty

Gracious Plenty, a well-known and favorite brunch and lunch spot among locals, needed of a visual identity.

Brand Design

illustration

Menu design

apparel design

environmental wayfinding

Menu Design

Famous for her scratch-made biscuits, the new identity centered around a key character—Biscuit Man—and his cast of take-home characters.

Black and white custom illustrated Biscuit Man mascot and his friends Chicken Salad, Jam, and Pimento Cheese
Custom Characters Biscuit Man and his friends, Chicken Salad, Jam, and Pimento Cheese
Custom illustrated menu elements, including biscuit, steaming cup of coffee, and mimosa and bloody mary.
Illustrations for sections of the menu

These characters, hazy from getting baked, encourage others to to join the sunny, easy-like-Sunday-morning party.

Gracious Plenty food menu version 1
Gracious Plenty drinks menu
Gracious Plenty food menu version 2
Iterations of the menu over time

Marketing

Deeply inspired by the casual cool of California in '70s, the goal is  marry the current aesthetic—soft, eclectic and cozy—with a modern interpretation of the '70s as a central theme.

Take Me Home and Get Baked window decals
Baked cases window decals for prepared to-go foods, like chicken salad, pimento cheese and biscuts.
Bacon Pimento Biscuit social media post
Social media post for featured menu item
Apple compote social media post
Social media post for featured menu item
We're hiring social media post
Social media post "We're Hiring" post
Gracious Plenty wooden outdoor sign designs
Wooden outdoor signs for two Gracious Plenty locations.
Gracious Plenty graphic elements for use on collateral, including address sticker, Build Your Own Breakfast menu section heading, and local producer/farmer sticker.
Graphic elements created for the website and collateral.

Wayfinding

Leading customers from the parking lot behind the building are the Biscuit Man and his crew guiding you to the front door.

Gracious Plenty window decal sign pink
Gracious Plenty window decal sign yellow
Gracious Plenty window decal sign blue

Apparel

T-shirts, trucker hats and beanies designed for both the staff and regulars.

Gracious Plenty Biscuit Man Rainbow tshirt design
Back of staff t-shirt.
Gracious Plenty Biscuit Man Rainbow tshirt
Back of staff t-shirt.
Gracious Plenty Biscuit Man Rainbow tshirt detail
Back of staff t-shirt.
Gracious Plenty Get Baked black beanie with white embroidery
Get Baked beanie.
Gracious Plenty Baked All Day black and white trucker hat with pink detail
Baked All Day trucker hat.

Stickers!

Who doesn't love stickers? Stickers appeal to people of all ages, similar to the broad appeal of Gracious Plenty.

Gracious Plenty Lazy Biscuit Man sticker
Gracious Plenty Biscuit Man sticker.
Gracious Plenty Get Baked Neon sticker
Get Baked Neon Rainbow
sticker.
Gracious Plenty Get Baked All Day enamel pins featuring Biscuit Man and Pimento Cheese in blue, pink and yellow
Get Baked All Day enamel pins.
Gracious Plenty Baked All Day Map sticker featuring Gracious Plenty locations on Roswell Street
Gracious Plenty Map sticker, with two locations 1164 Roswell Street (Sweet & Market) and 1175 Roswell street (Breakfast & Lunch) highlighted.
Gracious Plenty Get Baked Rainbow Stripe sticker
Get Baked Rainbow Stripes sticker.
I love how Jasmin beautifully illustrates that local ingredients prepared simply can create magic.

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