Rachmeler Design
Greenspaces turn neighborhoods into healthy, desirable communities. Greenspaces benefit more than residents of a community. They benefit the businesses, developers and shareholders, too.
Park Pride needed an identity redesign that encapsulated their research-backed mission that growing greenspaces benefits the green (environmental) and blue (business) worlds.
Through strategy sessions with key members of Park Pride, we found that their identity did not resonate with their key message of connecting the green and blue worlds. Specifically, it did not have the gravitas to stand next to the large corporate entities with which they wished to connect.
Their goal: To present as an professional, established and community-centric.
The solution: An illustrated logo and versatile visual language that grows and connects. Environmental and financial, community and economic, greenspaces are healthy for all.
