Rachmeler Design
Cohesive icons mean cohesive sites. Cohesive sites mean cohesive messaging.
Cohesive brand icons create a visual language beyond the logo, communicating the essence of a brand in a glance, unifying its messaging across diverse platforms and forging lasting connections with audiences.
The goals for this family of icons is to tell the story of the business of restaurants in a clean, thorough and approachable manner, in line with the brand personality and tone.
The featured color—aqua, coral, orange, yellow, and green—are part of the brand's secondary color palette, just to draw attention or highlight specific examples versus general information.
Designed for both web and print, in multiple colorways, these icons seamlessly translate across platforms and mediums.
